Flash isn’t on the iPhone. It isn’t on the iPad, either. And for this, everyone is losing their minds.
Flash haters are coming out of the woodwork proclaiming the death of Flash, eager to feast on the dead flesh of another technological casualty while they bow in fealty to their white shiny god (Apple, dummy! :). Silverlight lovers, usually so vocal against Flash, are conspicuously absent from the debate.
But I think it’s a little premature to announce the demise of Flash. As my estimable colleague Derrick Grigg pointed out, there are so many things that Flash can do that are specialized and unique that no other web technology can do well.
As to the criticisms of the Flash Player: it crashes on OSX, it’s unstable, it’s insecure, it’s a resource hog. All potentially true, on the surface. But like a fixed TV debate subject to concision, 140-character tweets and troll rebuttals cannot give the whole story.
Flash does not work as well as it can on OSX because Apple and Adobe aren’t working well together, for whatever reason. Whether it’s Adobe being lazy in not utilizing Carbon in innovative ways, or Apple will not cooperate with Adobe in helping them develop better integration, I don’t particularly care who’s at fault. And it doesn’t look like it’s going to improve anytime soon. It looks like the two have declared war on that issue.
There is a polarizing debate going on between “iPad - Flash = Epic Fail”, and “Flash is dumb/crashes/obsolete/ads/porn/who cares,” bordering on the religious. Problem is, many of the cons against Flash are the same tired HTML fanboy arguments one hears, as if by trolling force alone millions of sites will go dark overnight. There’s only one reason why Flash is not on the iPad, or the iPhone for that matter.
It’s not 3G bandwidth. If Rogers or AT&T has oversold its network capacity and cannot deliver 1/10th of its advertised 7.2Mbps with a clear signal in a major urban environment, they deserve to be taken to court for false advertising. Even then, I am on a wireless connection at home, and during peak hours the connection can slow to dial-up speeds. When that happens, I click on FlashBlock, and only click to enable the Flash content I know I want to watch. So tell me one good reason why Apple could not disable all VM plugin content by default, and enable them by a click on the little blue lego. No, I can’t think of a reason either.
It’s not performance. As Lee Brimlow, Flash evangelist for Adobe comments, Adobe is willing to work with Apple on improving the performance of the Flash Player for this mobile device, as they have with every other major manufacturer. The fact of the matter is, Apple will not let Adobe play in their sandbox. And yes, I will concede, Flash could be better engineered to run on a Mac, as John Gruber claims — but that is besides the point, because we’re talking about a completely different product and OS here. As Peter Elst mentions, “With the iPad we’re talking about a different device, a processor that clearly is capable of high performance rendering”.
It might be about the fact that Flash will allow content that cannot be sold on the App Store, but that does not hold water either. App store revenues of millions a year do not threaten a billion dollar revenue base.
There is only one reason I can think of that makes any sense why Apple would do this.