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Joeflash’s Enigmacopaedia » Branding

Joeflash’s Enigmacopaedia


Stratus-pheric Confusion

Posted in Enigmacopaedia, Business, Branding, Adobe by Joeflash on the November 20th, 2009

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You may have heard the news that last month, Adobe and Salesforce.com jointly announced Flash Builder for Force.com (which is a great idea by the way).

And it’s codenamed — are you ready for this? — Stratus.

Gosh that seems familiar… isn’t there already a product with that name? Why yes, it’s Status, Adobe’s RTMFP service.

You’d think that if someone were to introduce a product using Adobe’s tools, they could at least Google whether it had been taken.

Maybe next time they should use a codename generator ;)